︎ BRAND IDENTITY ︎ PACKAGING ︎ WEBSITE DESIGN ︎ ART DIRECTION ︎ CONTENT CREATION ︎ COPYWRITING ︎ PUBLICATION DESIGN ︎ SIGNAGE ︎ NAMING ︎ BRAND STRATEGY ︎ SOCIAL MEDIA DESIGN ︎ PRINT PRODUCTION ︎ ENVIRONMENTAL DESIGN ︎ LOGO DESIGN ︎ CHILL VIBES
Simplify.
A health + fitness brand doesn’t have to fit the usual gym bro vibe. Instead, owner Drew Markey wanted to create a thoughtful and holistic approach to wellness—with a calm, meditative visual identity to match.