︎     BOOKS ARE CLOSED     ︎     NO NEW FRIENDS FOR NOW     ︎     LUV U    ︎     STILL SAY HI THO     ︎     BOOKS ARE CLOSED     ︎     NO NEW FRIENDS FOR NOW    ︎     LUV U    ︎     STILL SAY HI THO


Simplify.


A health + fitness brand doesn’t have to fit the usual gym bro vibe. Instead, owner Drew Markey wanted to create a thoughtful and holistic approach to wellness—with a calm, meditative visual identity to match.



BRANDING / STRATEGY / WEBSITE DESIGN / PRINT COLLATERAL / CONTENT CREATION