Fink’s & Co.

Alice Finkelstein Allen doesn’t just make jewelry, she creates modern heirlooms. Inspired by her great-grandfather’s men’s clothier called Fink’s and her other great-grandfather’s store called J.W. Smoak Hardware Co., we created a brand that honors her heritage and brings it into the present. 



NAMING / BRANDING / WEBSITE DESIGN / PRINT COLLATERAL / PACKAGING / CREATIVE DIRECTION