Create a cohesive visual connection between at least two out of five random items and the word “judge”. The final solution must fit in a 5” x 5” format. My five items were Beats earbuds, Ray Bans sunglasses, striped J. Crew socks, a Canon digital camera, and an autographed picture of Coach Beiste from Glee.
I chose to design a visual identity for a “degenderized” clothing brand, and simultaneously created a situation where “snap judgements” are occurring and anti-judgement is being promoted. The concept of androgyny is a blending of gender representation and the breaking of social norms related to dress and identity. This clothing brand rejects gender norms and stigma associated with gender ambiguity, which is where the “judgement” factor comes into play.
2013 Greenville ADDY Award (silver) winner