Rebrand the company Verizon Wireless. Create a new name, tagline, logo, corporate identity package, touchpoints, and a brand standards manual.
Cadence is a wireless company that focuses on the timelessness and importance of personal communication. Cadence allows their customers to stay connected by providing the best service paired with quality technology.
THE NAME: Cadence means "a modulation or inflection of the voice." The human voice is the essence of communication; each person has their own distinct “voice”, whether they are talking on the phone, writing a text, or communicating face-to-face. Communication is the heart of this company, and the name conveys its commitment to harmonious personal connectivity.
THE TAGLINE: Cadence values lasting personal communication and provides their customers with the latest technology to keep them connected. The familiar and timeless phrase "stay in touch" embodies Cadence's values by promoting communication, demonstrating the company's reliability, and also embracing the touchscreen world we live in.
THE LOGO: The brandmark is a visual representation of what it means to be connected. The logo references the implied connection of constellations and the technology of cell towers. Since "cadence" is a musical term, the fermata symbol (which means "to sustain") is also incorporated into the brandmark, further reiterating the company's tagline.